Lexus x MSCHF: Motomorphosis
With art collective MSCHF, we turned two Lexus vehicles into impossible sculptures. Motomorphosis made electrification something felt, not just used, unveiled during New York’s Armory Week.
The Art of Speed: Metabo HPT Goes Full Speed Metal
With speed metal band Black Stone Wolves, we turned Metabo HPT’s six-nails-per-second nailer into a soundtrack. “Hear It To Believe It” let the product make some noise.
Lexus x AMBUSH: The Future Classic Club
For 25 years, the Lexus IS has evolved without losing what made it distinctive. With Tokyo design house AMBUSH, we created The Future Classic Club — a capsule collection, film and NYFW event celebrating design built to outlast the moment.
ART1FACT LABS x Back At The Ranch
Discover how Team One partnered with Back at the Ranch to create a one-of-one handcrafted cowboy boot celebrating the 2026 FIFA World Cup and American craftsmanship.
The RealReal: Celebrating What’s Real in an AI World
In a culture built on filters, replicas and perfectly rendered versions of reality, authenticity is no longer the baseline, it’s a premium. It’s the rare thing everyone is searching for.
Lexus LFA x 100 Thieves ‘26
The Lexus LFA is as much a statement as it is a supercar. Widely regarded as one of the best-sounding vehicles ever made, its naturally aspirated V10 is only part of the story.
What is ART1FACT LABS?
It started with a doodle as so many great ideas do. In 2006, David Allee, a college student in Costa Mesa, California, was doodling the name Almond Surfboards in the margins of his notebook, dreaming of a hypothetical surf brand.
Turning One of the Largest Travel Brands into Your Travel Companion
In the early 2020s, the travel category stopped. People were barely willing to leave their homes, much less take exotic vacations. While bookings stalled, desire did not.
Lexus x John Elliott: The Ultimate Sneaker Drop
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KB Home Rebuilds Its Brand Around Three Words: “We See You”
For more than 65 years, KB Home has been focused on making homeownership more attainable by building personalized, energy-efficient homes designed to fit how people live.
ART1FACT LABS x Almond Surfboards
It started with a doodle as so many great ideas do. In 2006, David Allee, a college student in Costa Mesa, California, was doodling the name Almond Surfboards in the margins of his notebook, dreaming of a hypothetical surf brand.
December to Remember Takes A Drive Down Memory Lane
With the first December to Remember event more than a quarter century ago, we helped Lexus redefine luxury retail. The focus wasn’t lowering prices. It was raising desire. For 2025, we leaned into what the holidays do best: emotion.
Junior Achievement: Financial Literacy for Kids
Across the U.S., the gap between rich and poor continues to widen. A major reason is simple: most kids never actually learn about money. Without the skills to save and invest, long-term stability becomes harder to reach.
Lexus x Anderson .Paak: Remixing the GX for World Music Day
Luxury isn’t just about what you own. It’s about what it unlocks. To launch the new Lexus GX, we leaned into that shift. Instead of making another car commercial, we created something closer to a cultural moment.
At Carlitos Gardel, Meat is a Religion
In Argentina, steak is not just food. It’s religion. And at Carlitos Gardel, a Michelin-recognized Argentine steakhouse in LA, anything less than perfection is an unforgivable sin.
The Ritz-Carlton, Reinvented: A Chance to Leave Greater
Some vacations are so transcendent, so life-changing, they leave us feeling more inspired. Enlightened. And subsequently, a lot more interesting at dinner parties.
Lexus x Russell Westbrook: The NBA’s Tunnel Walk on Center Stage
In the NBA, the game doesn’t start at tipoff. It starts in the tunnel. That walk, part runway and part ritual, has become a sport of its own.
ART1FACT LABS x Shaggy's Skis
The Lexus LFA is as much a statement as it is a supercar. Widely regarded as one of the best-sounding vehicles ever made, its naturally aspirated V10 is only part of the story.
Lexus RZ: Electricity At Its Finest
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