In a culture built on filters, replicas and perfectly rendered versions of reality, authenticity is no longer the baseline, it’s a premium. It’s the rare thing everyone is searching for.

The Lexus LFA is as much a statement as it is a supercar. Widely regarded as one of the best-sounding vehicles ever made, its naturally aspirated V10 is only part of the story.

It started with a doodle as so many great ideas do. In 2006, David Allee, a college student in Costa Mesa, California, was doodling the name Almond Surfboards in the margins of his notebook, dreaming of a hypothetical surf brand.

In the early 2020s, the travel category stopped. People were barely willing to leave their homes, much less take exotic vacations. While bookings stalled, desire did not.

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For more than 65 years, KB Home has been focused on making homeownership more attainable by building personalized, energy-efficient homes designed to fit how people live.

It started with a doodle as so many great ideas do. In 2006, David Allee, a college student in Costa Mesa, California, was doodling the name Almond Surfboards in the margins of his notebook, dreaming of a hypothetical surf brand.

With the first December to Remember event more than a quarter century ago, we helped Lexus redefine luxury retail. The focus wasn’t lowering prices. It was raising desire. For 2025, we leaned into what the holidays do best: emotion.

Across the U.S., the gap between rich and poor continues to widen. A major reason is simple: most kids never actually learn about money. Without the skills to save and invest, long-term stability becomes harder to reach.

Luxury isn’t just about what you own. It’s about what it unlocks. To launch the new Lexus GX, we leaned into that shift. Instead of making another car commercial, we created something closer to a cultural moment.

In Argentina, steak is not just food. It’s religion. And at Carlitos Gardel, a Michelin-recognized Argentine steakhouse in LA, anything less than perfection is an unforgivable sin. 

Some vacations are so transcendent, so life-changing, they leave us feeling more inspired. Enlightened. And subsequently, a lot more interesting at dinner parties.

In the NBA, the game doesn’t start at tipoff. It starts in the tunnel. That walk, part runway and part ritual, has become a sport of its own.

The Lexus LFA is as much a statement as it is a supercar. Widely regarded as one of the best-sounding vehicles ever made, its naturally aspirated V10 is only part of the story.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis a turpis eget dolor luctus mollis.