Turning One of the Largest Travel Brands into Your Travel Companion

In the early 2020s, the travel category stopped. People were barely willing to leave their homes, much less take exotic vacations. While bookings stalled, desire did not. Through our Global Affluent Collective, we saw that while people weren’t traveling, they were still dreaming where they would go next. 

Wanderlust hadn’t disappeared.
It moved indoors.

Expedia’s “Let’s Take a Trip” gave these daydreams a stage. Using stop-motion, a real-life couple transformed home chores into cinematic escape. A pile of laundry became a mountain peak. Blue sheets became a hotel pool. This wasn’t just make-believe. It was a dress rehearsal for a return to travel.

A dress rehearsal
for a return to travel

As travel resumed, we repositioned Expedia as the ultimate travel companion, personified by the extraordinary Rashida Jones. Witty, capable, and reassuring, she embodied a brand designed to help you explore more—and worry less—all by yourself.