There are greater and lesser versions of everything we plug in. Electric toothbrushes. Washing machines. Toasters. Electric vehicles. Most operate on the principle that electricity is a commodity. Which might explain why so many EVs drive like appliances.
So we asked ourselves: What if electricity could be full of artistry and motion?
What if electricity could make you feel the way art makes you feel?
That question became Electric Made Art. A vision of electrification as an artistic medium rather than a utility. A way for Lexus to stand apart in a category increasingly defined by function, and build desire around something far more human: emotion.
To give that idea physical form, we brought Lexus together with MSCHF, the art collective behind those giant red boots and a handbag smaller than a grain of salt.
We recognized in MSCHF something that accounted for their repeated success— A deeply human understanding for what magnetizes attention and primes discussion. Lexus is a brand defined by deeper understanding of humans. It was a natural fit.
Why MSCHF? Three words: Method within madness.
The result was Motomorphosis. Two Lexus vehicles transformed into impossible sculptures using the visual language of digital manipulation. The RX 450h+ twisted into a swirling form. The all-electric RZ 450e stretched into a nearly closed circle, like a car chasing its own tail.
Inspired by the exaggerated smear frames of animation, the sculptures capture motion as we imagine it, unconstrained by physical reality.
We unveiled the works during New York’s Armory Week, a more democratic, experimental corner of the art world. And in a city where most people don’t even own a car, the setting was particularly fitting. An audience less concerned with what a vehicle is supposed to do, and more open to what it might make them feel.
How do you make a commodity like electricity aspirational?
By transforming it into something felt, not just used.
Displayed alongside their unaltered counterparts, the sculptures invited people to rediscover the details, decisions and beauty we often take for granted.
By stripping away function, we brought the aesthetic into sharper focus. And gave Lexus a distinctive way to prove what electrification could be.
Something felt, not just used.
