INSIGHTS THROUGH FORESIGHT.

          INSIGHTS THROUGH FORESIGHT.

          IF WE ARE NOT CONSTANTLY LOOKING AHEAD, WE WILL BE FOREVER FALLING BEHIND. AND WHILE IT SOMETIMES SEEMS OUT OF REACH, WE ARE RELENTLESS ABOUT SEARCHING FOR FORESIGHT.
          —Mark Miller, Chief Strategy Officer

          Our team of strategists, analysts and anthropologists look ahead to help brands and brand leaders script the future. Team One serves as the knowledge center for aspirational brands, affluent consumers and luxury lifestyles in Publicis Groupe. At the heart of our contributions are pioneering research on the values that unite global affluents, and an innovative study on brands, old and new, that have built enduring legacies.

          STRATEGIC
          INITIATIVES

          The Global Affluent Tribe™

          Established in 2010, The Global Affluent Tribe™ is a learning and sharing initiative that examines the values of the modern affluent across the world: people connected more by what they love than where they live.

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          The Legacy Lab™: A Roadmap to Lasting Brands

          WHAT DOES IT TAKE TO BUILD A LONG-TERM BRAND IN A SHORT-TERM WORLD? THE LEGACY LAB™ GATHERS UNIQUE INSIGHTS TO CRAFT A MODERN LEGACY.

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          Team One Design Group

          Our objective: give brands and their communications an order, clarity and originality that will help them succeed in an increasingly cluttered, chaotic and fragmented marketplace.

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          THE MOONSHOT SPEAKER SERIES™

          REMARKABLE THINKERS AND DOERS TAKE THE STAGE AT TEAM ONE TO EDUCATE AND INSPIRE ABOUT NOT ONLY AIMING WITH THEIR IDEAS, BUT ACTUALLY LANDING A CAREER MOONSHOT.

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