The Legacy Lab
In a world of instant gratification, how can brand leaders with long-term ambitions make their mark? The answer lies in reframing legacy as something earned in the present, not simply borrowed from the past. Now an award-winning thought-leadership platform, our proprietary Legacy Lab provides the quantitative measurement and framework to build brands that last.
Modern legacy brands don’t chase relevance. They build it.
Legacy in the Making
Our film series, articles, and Legacy in the Making (McGraw Hill) book, offer in-depth explorations of what enduring leadership looks like in a short-term world. Through conversations with leaders across technology, hospitality, sports, entertainment, philanthropy, and beyond, this ongoing study distills the mindset and methods required for lasting influence.
“A must-read for anyone who wants their work to last.”
Simon Sinek, The New York Times bestselling author
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![https://vimeo.com/873102819]()
The Legacy Lab: Taylor Guitars
The Legacy Lab Film Series
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![https://vimeo.com/873108441]()
The Legacy Lab: Me & The Bees
The Legacy Lab Film Series
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![https://vimeo.com/873111092]()
The Legacy Lab: Alvin Ailey American Dance Theater
The Legacy Lab Film Series
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![https://vimeo.com/873105986]()
The Legacy Lab: Lo & Sons
The Legacy Lab Film Series
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![https://vimeo.com/873120138]()
The Legacy Lab: The Bluebird Cafe
The Legacy Lab Film Series
The Legacy Maker Index
Most brand value metrics look backward. Our proprietary Legacy Maker Index (LMI) looks ahead. Grounded in potential for long-term impact on people and society, the LMI serves as a foresight tool for our clients to assess and enhance the consumer salience and cultural resonance of their brands.
Each year, the Legacy Lab publishes the Legacy Makers 100, an annual exploration of brands that consumers believe are leading with inspiration and affecting positive change in the world. We extract useful insights and hard-to-get data on what makes these brands so successful, and apply these practices to all of our clients.
The Legacy Lab Scholarship
The Legacy Lab Foundation Scholarship celebrates visionary young leaders who are shaping industries, challenging norms, and building brands that stand the test of time. This year, we are thrilled to honor JahWill Fanning, a fourth-year Business Administration student at Georgia Tech, whose groundbreaking work is redefining the music industry.
Other Tools
