LEGACY IN THE MAKING
docuseries
IN PARTNERSHIP WITH FAST COMPANY
Which brands can keep up with the constant changes of this world, and why? How can businesses plan for success or even survival when the future feels increasingly unpredictable? The Legacy In The Making docuseries explores the answer with five brand stories of companies that have found their key to longevity in a short-term world.
We examine a handful of successful, forward-thinking companies whose achievements show us that by keeping our focus on the horizon, we can navigate through today’s storms and squalls — adjusting our course, but not our destination.
Read more about our perspective on creating durable, lasting brands and view the films in our latest Fast Company feature.
ALVIN AILEY AMERICAN DANCE THEATER
Alvin Ailey American Dance Theater challenged the status quo by creating a space to bring people together in a divided world, making modern dance more accessible and egalitarian.
THE BLUEBIRD CAFE
The Bluebird Cafe in Nashville found success by serving songwriters. Along the way the brand turned down various temporary growth opportunities in support of its long-term values and relationships.
ME & THE BEES
The lemonade brand Me & the Bees cultivated a community around saving bees, leveraging the power of collective support to overcome challenges and amplify its message.
LO & SONS
Inspired by her own travels, Helen Lo cofounded Lo & Sons—a luggage brand—with a people-focused approach, anticipating customers’ functional and emotional travel needs.
TAYLOR GUITARS
Taylor Guitars prioritized sustainability in design, manufacturing, player experience, and even in succession planning. In doing so, it made resilience a core part of its brand DNA.
The Legacy In The Making docuseries stems from our work at The Legacy Lab, Team One’s award-winning think tank and strategic consultancy.
In 2012, when marketers of pedigreed brands were challenged with whether the past or the present mattered more to consumers, the Strategy department at Team One reconsidered the problem. Instead of relying only on the appeal of the past or the present, we set out to explore the idea of creating a legacy in the “age of now.”
The result was The Legacy Lab – Team One’s award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world. Our innovative research, multigenerational and cross-cultural in scope, examines the different aspects of legacy making for consumers in today’s modern world: authoring lasting legacies that matter, assembling legacies that stay vital, and creating artifacts that give the past a present and a future.
To learn more about what The Legacy Lab can mean for your team, fill out the contact form below.