There's No Moment Too Big for Lexus in 2022 LX 600 SUV Campaign
2022 Lexus LX 600 campaign from Team One follows the high achievers
There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called ‘No Moment Too Big,’ for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with the launch spot: ‘Drumroll, Please’.
“The LX has been a beacon of capability and style for more than 25 years,” said Vinay Shahani, vice president of Lexus marketing. “With the all-new LX 600, our flagship luxury SUV, we built on that legacy by offering uncompromising performance, thoughtful design and human-centred technology that our guests need to tackle life’s big moments.”
The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy. For the LX 600, there is no stage too big, no moment too challenging and no test too demanding.
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