Team One Technology Invests in Sitecore Content Hub

In July 2019, Sitecore Inc. released a new product complementing its flagship Digital Experience Platform (DXP) - Sitecore Experience Platform (XP) called Sitecore Content Hub. The latest addition is a rebrand of the recent acquisition of StyleLabs, a software development company focusing on content and asset management tools. The Sitecore Content Hub is already used by brand names like Microsoft, General Mills, and Coca Cola.

Sitecore XP is a leader in the Gartner's Magic Quadrant of enterprise-grade DXPs and excels in providing adaptive personalization and insight into each web visitor's online and offline activity with its rule engine and Experience Database. Sitecore is leading the way in recognizing what is becoming known as a "content crisis". "Gartner predicts that, by 2020, 90% of brands will practice at least one form of marketing personalization, but content, not data, will be the bottleneck and primary cause of failure "1. Such bottleneck tends to be created due to internal operational complexities resulting in loss of productivity and wasted resources during content creation and management. "In today's market, enterprise organizations require laser-focused content management solutions that will simplify the lives of marketing and IT teams," said Scott Guthrie, executive vice president, Microsoft Cloud + AI Group (qt. on sitecore.com).

Sitecore Content Hub is a Software as a Service (SaaS) based platform. It aims to solve the content crisis and help brands manage content ideation, creation, resourcing and access rights with five pillars: Sitecore Digital Asset Management (DAM), Sitecore Marketing Resource Management (MRM), Sitecore Content Marketing Platform (CMP), Sitecore Product Content Management (PCM), and Sitecore Web-to-Print (W2P). With the release of Content Hub, Sitecore became the first DXP offering a complete set of robust tools for content creation, personalization, measurement, and optimization. To find out more about Sitecore Content Hub, visit www.sitecore.com.

Team One already having the Sitecore XP and Sitecore Experience Commerce (XC) expertise and serving premium brands like Lexus, The Ritz Carlton and St. Regis, recognizes the need for streamlining content creation and management and is planning to add Content Hub to the list of its Sitecore specialties. "The web is evolving towards automated micro-personalized experiences for smaller and smaller groups of users down to individualization. While data and AI are helping identify these opportunities and serve relevant content, Content Hub provides the tools for creating and managing large volumes of content and assets, required by such automation," notes Vasiliy Fomichev, Director of Sitecore Practice at Team One. "With the Sitecore Content Hub offering, Team One will empower their clients to be able to take control of their content and be able to deliver more remarkable work faster."

Citations

1 Gartner, "Embrace These 3 Key Trends in Content Marketing," Nicole Greene, 4 April 2019

Vasiliy Fomichev
Director, Sitecore at Team One