Team One + INTRINSIC Wine Co. want you to Challenge Everything

The look and feel of the new campaign brings that motto to life; with unapologetic headlines like “Subtle Notes of Not Being Subtle” and “Raise a Glass to Dropping Formalities”

When it comes to the wine industry, we tend to see the same advertising tropes. Sunsets and vineyards. Grapes and oak barrels. A winemaker swirling a glass while taking in the tasting notes. Intrinsic Wine Co. – one of the newest brands a part of the Ste. Michelle Wine Estates portfolio – wants to challenge that status quo, as a “new wine made for a new time.” That challenger mentality is centre stage in the brand’s first major integrated campaign created in partnership with Team One, which just launched and aptly introduces the brand’s new tagline and platform, “Challenge Everything.”

Read More and Watch the Campaign Here:

• Shots: Team One + INTRINSIC Wine Co. want you to Challenge Everything 
• Reel360: Team One, Intrinsic Wine “Challenge Everything”
• AdForum: INTRINSIC Wine Co. - "Stop Motion"