How do you bring Lexus’ new brand platform The Standard of Amazing into culture?
In sports, greatness is more than technical performance.
It’s the emotion, the heart, the passion that elevate pure performance to something higher.
The tunnel is the runway, the ritual, the moment that sets the tone for everything that follows.
We partnered with Amazon and NBA legend and tunnel-fit icon Russell Westbrook to show that when what you drive and what you wear make you feel something, you’re not just showing up — you’re reaching The Standard of Amazing.
In addition to the film, Lexus is also sponsoring a segment highlighting real time tunnel fit fashion between double headers of NBA games on Amazon Prime.