Luxury should always feel exceedingly rare. In an era typified by chaos, perhaps nothing feels rarer than a moment of bespoke serenity. A moment notable for the typical “car ad” notes we don’t play. In this next chapter of “The Standard of Amazing”, the RZ is more sculpture than action hero. Art form as much as car form. The campaign, entitled “Electricity at its finest” offers a meditation on what electrification ought to be. As only Lexus could envision and build. The launch film is set to the timelessly cool notes of the 1959 jazz classic, "Blue in Green.” By one of the most profound engineers of emotion—Miles Davis—is his centennial year.