Team One Music Supervisor Neil Cleary featured in The Drum: "Expectations kill opportunity"

Producing an ad involves layers of craft and countless decisions, but arguably nothing is more important than choosing the right music. Here, Team One Music Supervisor Neil Cleary and seven other experts share tips for getting into the groove when it comes to song selection.

“Expectations kill opportunity. If you go into a music search like Cinderella’s prince, looking for the perfect foot to fit one specific glass slipper, all you’re going to find is disappointment. The best music is unlike other music, so don’t search for a copy – find an original.” – Neil Cleary

Read the full article inThe Drum: ‘Music should never be an afterthought’: advice for spinning the right song in your ad