Lexus' All New NX Helps You Hustle for What Matters

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Campaign from Team One for the 2022 NX portrays a new definition of success

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritising what truly matters, cutting out distractions and working hard for what fulfils you. The NX marketing campaign, called 'Hustle for What Matters,' is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space in an effort to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritises what matters most to drivers. The NX ushers in the next chapter of design, innovation and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with available 14-inch touchscreen – designed for seamless connectivity and personalisation.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification and unmatched craftsmanship.”

Creative Campaign: 'Find Your Something and Give It Everything'

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creative.

'Hustle': depicts new takes on traditional rules for getting ahead and the how the all-new NX prioritises what matters for drivers

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