Barclays Names Team One as New Marketing Agency for its U.S. Consumer Business
Barclays US Consumer Bank announced that Team One will serve as its agency of record for strategic and creative marketing.
“We are excited to partner with Team One to help us accelerate growth for Barclays in the United States and elevate the experience customers have with us across all interactions and touchpoints,” said Lili Tomovich, chief marketing officer, Barclays US Consumer Bank. “Following a competitive review with talented agencies and teams, we were impressed with Team One’s strategic and creative capabilities, their use of analytics and consumer insights to solve challenges, and a shared commitment to delivering world-class customer experiences.”
“Barclays is the bank we’ve always wanted to work with in the United States. And once we met the ambitious marketing team there, we knew we could play a role in their future success,” said Julie Michael, CEO, Team One.
Team One will begin working with Barclays immediately on the overall strategy and delivery of key marketing initiatives. Initial work is expected to debut in early 2023.
Press Coverage Includes:
