Global Affluent Collective®
We know affluent buyers. They look and behave differently from what you might expect. Through this qualitative and quantitative study, we deeply understand their values and expectations and can help you connect with this culture-shaping community in more meaningful ways.
We do more than study affluent consumers.
We have a direct line.
2026 Global Affluent
Collective® Report
The Global Affluent Collective® is a 16-year longitudinal study of the world's wealthiest consumers, united more in mindset than map. What this year's data makes clear: financial wealth and life wealth are not the same thing. While technology has made connection more abundant, it’s made the feeling of belonging more scarce. To this influential cohort, the focus has shifted from desiring status to wanting to be seen. 2026 is the year of The Belonging Correction. Is your brand ready?
Belonging use to mean being seen by the many. Now it means being understood by the few.
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