INTRINSIC Wine Co. CHALLENGE EVERYTHING

The wine industry is steeped in history and tradition. But some traditions are meant to be broken. From its concrete casks and extended maceration process to its street art-inspired label, INTRINSIC Wine Co. Is a new kind of wine targeting a new kind of wine drinker. This consumer-focused campaign embraces the rebellious spirit of the company, positioning the brand as a challenger hellbent on rewriting the rules—challenging how wine is made, how it looks, and how it’s enjoyed.