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THOUGHT


LEADERSHIP

“IF WE ARE NOT CONSTANTLY LOOKING AHEAD, WE WILL BE FOREVER FALLING BEHIND. AND WHILE IT SOMETIMES SEEMS OUT OF REACH, I AM RELENTLESS ABOUT SEARCHING FOR FORESIGHT.”

– Mark Miller, Chief Strategy Officer

THOUGHT LEADERSHIP

The Strategy department is made up of planners, analysts and anthropologists all looking ahead to help brands and brand leaders write the future. Team One Strategy serves as the center of knowledge about aspirational brands, affluent consumers and luxury lifestyles for the Saatchi & Saatchi network. Core to its contributions are a pioneering study into the values that unite global affluents and an innovative study on remarkable brands, old and new, that are built to last.

STRATEGIC INITIATIVES

The Global Affluent Tribe™

Established in 2010, the Global Affluent Tribe is a learning and sharing platform that examines the longstanding values and modern manifestations of affluent and influential people living across the globe— people connected more by what they love than where they live.

 
 
 

The Legacy Lab™: A Roadmap to Lasting Brands

Unique insights into crafting modern legacy—authoring, assembling and creating legacy artifacts—for brands to make a durable difference in the world.