Lexus LS Launch

          The new 2021 LS was designed with human experiences and emotions in mind, with intuitive technology and features that act in partnership with its driver. The campaign stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham.

          In the spots, the LS plays an integral role in assisting our two modern leaders with preparation for on-camera appearances by providing a luxuriously comfortable and innovative space that inspires their speeches. Acho and Pham enjoy a few of the flagship sedan’s suite of available features including Shiatsu Massage, Climate Concierge and Head-Up Display. The spots will air during primetime, late night, special events and sports, including the Olympics, NFL draft, NHL and USGA.

          In addition to broadcast, the campaign includes print, digital and paid social. Media partners include Amazon, Amazon Fire TV, WSJ, TED, LinkedIn, Forbes, New York Times, and Google AR.

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