The First-Ever UX for the Modern Urban Explorer
Lexus’ newest luxury utility vehicle was designed and engineered for the city and the urban explorer seeking a fresh, contemporary take on luxury driving. It celebrates individuals with an imaginative lifestyle who experiment, discover and defy.
Cities are a canvas for experimentation and creativity, offering everything from new ideas in fashion, food and architecture to artistic expression. The campaign embodies the notion that exploration of the city is an exploration of oneself.