Chateau Ste. Michelle “My Chateau”
This summer, Chateau Ste. Michelle- Washington State’s founding winery – wants you to discover your own personal Chateau…whether that’s a lakeside retreat or your own backyard. “My Chateau” isn’t a place. It’s a state of mind.
Through Connected TV, Print, Digital, and Social executions, “My Chateau” plays on the unexpected. In the new spots we find Chateau Ste. Michelle wine drinkers enjoying their own personal chateaus where they connect, unplug, and find joy.