One of Team One’s newer clients, Chateau Ste. Michelle, has had some impactful growth this year.
Earlier this summer, the Washington winery introduced a new bottled wine line – it’s first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and Texas.
Team One created the integrated campaign to support the product launch, “Chateau Wherever You Go,” across America.
“We wanted to create innovative, modern packaging to appeal to consumers looking for convenience and smaller serving options, while still delivering high-quality wines,” explains Francis Perrin, Ste Michelle Wine Estates CMO. “Launching a new product has its challenges in the Covid landscape. Working with Team One, we were able to concept and produce a campaign that is relevant to consumers and encourages retailers to bring the new product to their shelves.”
Read More Here:
- Shots: Team One present: Chateau Wherever You Go
- Little Black Book: Chateau Ste. Michelle Sets the Scene for Summer with Aluminum Wine Line
- Ads of the World: Chateau Wherever You Go
- AdForum: Chateau Ste. Michelle – “Riviera”
- AdPulp: Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag