Lexus celebrates the need to get out with Team One

           

          By Agency Marketing Group on August 6, 2020

          Lexus unveils a new marketing campaign from Team One LA to launch its first convertible in almost five years: the 2021 LC 500 Convertible, and the timing couldn’t be better.

          Lexus unveils a new marketing campaign from Team One LA to launch its first convertible in almost five years: the 2021 LC 500 Convertible, and the timing couldn’t be better.

          The spot “Keep the Light Alive” features the parallel feelings of what a child experiences when they play outside and the adventures they encounter, to an adult driving the LC 500 Convertible on a winding road at sunset.

          The integrated campaign will appear nationally on broadcast, digital, print and paid social. The TV spot will air during prime time, cable, late night and sports programming on networks including ABC, NBC and ESPN.

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