The Team One C.O.R.E. Values

C = Collaborative

We work together to get better stuff done than we could alone.

O = Optimistic 

Honest and confident in our quest forward; believing the impossible is possible.

R = Results-Driven

Creativity is always in service of results and never for its own sake.

E = Entrepreneurial 

Blow up the establishment. Shoot for the moon. 

GENERAL SUMMARY

The primary focus of an Art Producer is to manage and make recommendations to the Creative department for photography, CGI, illustration and other creative assets. The Producer is responsible for reviewing and presenting various options based on the vision of the creative team and in consideration of current industry talent, resources, execution and rates. The Producer will negotiate effectively and fairly while serving as the agency liaison between the client and the artist.

Day to Day:

• ­­Provides the creative team with options for execution in consideration of the “creative vision”
• Negotiates effectively and fairly to ensure needs of agency and clients are met with regard to photography, CGI, illustration or other forms of artwork
• Continually reviews artist portfolios within the agency and/or externally networking at nationwide portfolio reviews
• Works within usage rights standards and legal complexities
• Collaborates with other producers for integrated projects to create well-balanced production
• Looks for emerging, breaking and proven photographers by staying current with industry talent and resources
• Works to secure stock photography assets
• Works within client budgets and timing for photography, CGI, illustration or producible digital assets
• Maintains and is current with current industry standard rates
• Maintains and nurtures excellent outside photographer and agent relationships with talent of all levels.
• Manages all new jobs through retouching and invoice approval
• Interfaces with the New York Legal department as required
• Arranges for all aspects of required photo shoot (scouting, casting, permits, product, pre-pro, fitting etc.)
• Works closely with Creative, Account, Product, Digital Asset Management, and Business Affairs Team
• Presents budgets, portfolios and preproduction information to clients
• Works closely with creative for image searches

Experience: 2 - 4 years of art production experience or related experience (e.g., Artist Representative, Producer)

Education: A bachelor’s degree is preferred.

Skills and Abilities:  

• Diplomatic
• Works well under pressure
• Must be detail-oriented and able to manage multiple tasks at one time
• Objectively judges the quality of photography and illustration talent
• Can manage budgets efficiently and effectively
• Maintains successful and respectful relationships within agency, with clients and with outside suppliers
• Balances logical and conceptual thinking

GENERAL SUMMARY

Passionately strives to move the agency creative agenda forward. Works closely with Art Director partner to develop ideas for all forms of communication, recognizing that today’s constantly changing media and technology offers new tools and demands new approaches and solutions.  Creative excellence is essential.  Conceptual strategy and creative implementation should be at an award-winning level.  Must have passion for writing, storytelling, and crafting language. Must also have a dedication, persistence and passion for relevant, groundbreaking ideas, be organized and an excellent communicator.

A Copywriter Fundamentally Is:

Passionate: Doesn’t pursue this position simply to have a job.  Must have a deep passion to express themselves and solve problems

Skilled: Knows the best solution for creating the most powerful ideas changes with each new project.  Seeks a mastery of the tools and tech required to express an idea in variety of mediums

Challenging: Live in the realm of possibility and takes notice of what’s missing.

They Act and Work In The Following Way:

Resilient: Can bounce back from disappointment and come back even stronger with a greater idea

Collaborative: Works within and across other departments.  Understands that “We” can be more powerful than “Me.”

And Has The Potential To Become: 

Persuasive / A Great Pitcher: Understands that a great idea represents only 50% of their job.  Selling it to both internally and to the client is the other 50%

Results Oriented: Create work that is not only creatively interesting but gets noticed and is talked about. Can translate complex business problems into simple inspirational solutions that build business.

​Day to Day:

• Develops and advocates for unique, award-winning quality communications for the majority of assignments.
• Delivers ideas and work that exceed creative expectations and client business goals.
• Oversees the production throughout the entire process of specific creative ideas for various applications including print, broadcast, digital, radio and other relevant media.
• Displays a curiosity about the latest marketing trends and digital tools and anything related to constantly evolving forms of communication and storytelling.
• Always seeks to develop outstanding presentation skills, and applies great creativity to the task of persuading any audience—whether internal or client—of the value of the work he/she has created.
• Contributes to new business pitches, and makes client presentations.
• Stays current with regard to client’s business, the industry landscape, as well as product strategies and information.
• Conceptualizes, brainstorms, imagines, and develops creative ideas and executions for television, print, digital, outdoor and any other applicable media opportunities. 
• Approves executions throughout production process 
• Work with production to carry out multiple projects, and oversee the work of directors, photographers and illustrators on these projects.

4 Areas of Management:

1.      Manage the work. Develop break through ideas, and maintain creative excellence and expertise across all media.Be accountable for defining and promoting your ideas, clearly communicating, and presenting them.

2.      Manage Internally. Be Solution-oriented attitude and focused. You should have the ability to communicate, be proactive and inform your Creative Director(s) on the status of your project(s). Be open to feedback, criticism, and direction. Collaborate across all disciplines, specifically production, account management and strategy. Be accountable to the schedule. Maintain a positive attitude regardless of how challenging the circumstances may be.

3.      Manage a Team. You need to have the ability to manage, mentor and direct a team that will support your projects(s). You should see the teams’ success underneath you as your own. 

4.      Manage the Client. Be prepared to sell your ideas, present well, listen and respond. You will now be expected to know the context of your client’s business. Stay current with the client’s business and understand what business problems they’re trying to solve.

GENERAL SUMMARY

Passionately strives to move the agency creative agenda forward. Works closely with Art Director partner to develop ideas for all forms of communication, recognizing that today’s constantly changing media and technology offers new tools and demands new approaches and solutions.  Creative excellence is essential.  Conceptual strategy and creative implementation should be at an award-winning level.  Must have a dedication, persistence and passion for relevant, groundbreaking ideas, be organized, excellent communicator and command of the written word.

­­A Copywriter Fundamentally Is:

Passionate: Doesn’t pursue this position simply to have a job.  Must have a deep passion to express themselves and solve problems

Skilled: Knows the best solution for creating the most powerful ideas changes with each new project.  Seeks a mastery of the tools and tech required to express an idea in variety of mediums

Challenging: Live in the realm of possibility and takes notice of what’s missing.

She/He Acts and Works In The Following Way:

Resilient: Can bounce back from disappointment and come back even stronger with a greater idea

Collaborative: Works within and across other departments.  Understands that “We” can be more powerful than “Me.”

And Has The Potential To Become: 

Persuasive / A Great Pitcher: Understands that a great idea represents only 50% of their job.  Selling it to both internally and to the client is the other 50%

Results Oriented: Create work that is not only creatively interesting but gets noticed and is talked about. Can translate complex business problems into simple inspirational solutions that build business.

­­Day to Day:

1. Develops and advocates for unique, award-winning quality communications for the majority of assignments.
2. Delivers ideas and work that exceed creative expectations and client business goals.
3. Stays current with regard to client’s business, the industry landscape, as well as product strategies and information.
4. Conceptualizes, brainstorms, imagines, and develops creative ideas and executions for television, print, digital, outdoor and any other applicable media opportunities. 
5. Approves executions throughout production process 

General Summary:

Yes. You have to be results-oriented (we’re a for-profit business). Yes. You have to be a team player (other people work here). You have to problem solve, present to clients, wash your face, and brush your teeth. However, let’s say you forget to do all of that, but you love to write headlines. We still might be interested in having a chat with you about future employment with us. 

Now, to take it from, “…might be interested…” to, “…we really want to talk with you…” you should love to write headlines and be really good at it. The kind of good where people see your work, turn to you and say, “Damn. That’s a good friggin’ headline. You write that?” Literally. People should be saying things like that to you on a regular basis. 

If you’re a person who’s hearing the above it’s probably because you take this writing thing seriously. You don’t just have a great idea for an ad or a campaign and then phone in the headline. No. Not you. You craft that line. You write 50 to 100 versions of the headline because you know that’s what it takes to get to the brilliant, surprising line no one’s ever thought of.

A firm handle on body copy is also a plus—shows us you can assemble more than three to 10 words in a row. 

As far as the actual role itself, we’re not going to sugar-coat it. It’s a Jr. Copywriter position that writes headlines for a lot of digital ads, smaller out- of-home executions, and obscure publications you’ve never heard of. However, it’s a chance to hone your craft with some of the best in the industry. And, If you do well, you’ll get bigger opportunities with clients you know in places you’ve definitely heard of. 

Ultimately, it’s one hell of a foot in the door to this agency, the agencies of the Publicis Groupe, and the professional ad world.

Good?  Great. Let’s talk. 

­Day to Day:

1.      Write the best headlines ever

2.      Present your work with unequal parts logic and passion (eventually you’ll figure out the ratio)

3.      Manage your time wisely (understand how to prioritize projects—we’ll help you)

4.      Stays current with client business, product information, the ad world

5.      Develop creative executions for print, OOH, digital, social

6.      Provide feedback and approve production of those executions

The Team One C.O.R.E.

C = COLLABORATIVE
We work together to get better stuff done than we could alone.
 
O = OPTIMISTIC
Honest and confident in our quest forward; believing the impossible is possible.
 
R = RESULTS-DRIVEN
Creativity is always in service of results and never for its own sake.
 
E = ENTREPRENEURIAL
Blow up the establishment. Shoot for the moon.

GENERAL SUMMARY
An ideal candidate will need to be a self-starter with the knowledge and energy to develop and execute Paid Search strategy & plans. Additionally, you will be capable and confident in presenting to and collaborating with various teams and potentially clients.

•    Manages the planning, execution and reporting of Search account(s) across multiple engines
•    Collaborates with media leads to develop Search strategy, and then executes and optimizes the Search campaigns in an autonomous work environment
•    Develops Search roadmaps that include modern Search tactics like audience targeting, bidding automation & testing to help hit campaign KPIs
•    Responsible for on-going vendor relationship building and collaboration in order to stay current and deliver innovative Paid Search recommendations

Day to Day:
•    Manage daily budget pacing, campaign optimization & roadmap execution
•    Conduct keyword research, draft ad copy, implement bidding strategies, define audience targeting
•    Maintain knowledge of industry trends, new Search products, betas, etc.
•    Perform ongoing performance analysis to identify new opportunities and areas of improvement
•    Work in Google Ads, Bing Ads, Search Ads 360 and other various Search & reporting platforms
•    Partner with analytics team to compile reporting for both internal analysis and client review
•    Collaborate with other media leads for integrated campaign planning, optimization and reporting 
•    Communicate with client(s) regularly to deliver performance results and discuss campaign activity
•    Work with Search leadership to put together client presentations (i.e. QBRs, Strategy decks, etc.)
•    Partner with Engine account teams and builds strong relationships with relevant Search vendors
•    Handle special projects assigned by Search leadership, such as POVs, industry research, etc.

Skills and Abilities: 
•    Ability to Collaborate effectively in cross-team settings
•    Strong degree of accuracy and attention to detail
•    Embody the characteristics of Team One’s C.O.R.E. values
•    Ability to apply critical thinking and analysis in business writing
•    Excellent verbal and written communication skills 
•    Efficient in Microsoft Excel & PowerPoint
•    Expert knowledge of Google & Bing, and the Editor tools
•    Familiarity with Search Ads 360 is desirable
•    Ability to multi-task and prioritize multiple projects 
•    Automotive or retail media experience is desirable
•    Google Ads Certification is a strong plus

Experience: 
Minimum 2-3 years of experience in Paid Search, preferably at an agency.

Education: 
A bachelor’s degree.