KNOWING MOËT AS WELL AS WE KNOW
          THE PEOPLE WHO LOVE IT.


          MOËT HENNESSY CHAMPAGNE TASTING AT TEAM ONE

          KNOWING MOËT AS WELL AS WE KNOW
          THE PEOPLE WHO LOVE IT.


          MOËT HENNESSY CHAMPAGNE TASTING AT TEAM ONE

          February 13, 2019

          TEAM ONE AND LEXUS PARTNER WITH AMERICAN DESIGNER JOHN ELLIOTT TO CREATE BESPOKE TIRES ON FIRST-EVER UX

          Collaboration inspired by iconic, all-white John Elliott x Nike AF1 shoe To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover engineered for the city, Team One and Lexus partnered with designer John Elliott to create the “Sole of the UX” — custom tires inspired by his John Elliott x Nike AF1 shoe. The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design. Tires that, like the crossover itself,…

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          January 8, 2019

          Luxury Daily: 8 Trends to Expect at CES in Las Vegas and Beyond

          On the ground at CES this week, Joe Demiero, Team One’s management director for digital, shares his views on 2019’s biggest tech trends. Read the full article here on Luxury Daily.  

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          November 30, 2018

          In honor of National Entrepreneurship Month, The Legacy Lab announces The Legacy Lab Foundation, powered by The Giving Back Fund

          The Legacy Lab, an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world, today formally announces the launch of The Legacy Lab Foundation, a 501(c)(3) organization powered by national nonprofit The Giving Back Fund. The Legacy Lab Foundation has been created to invest in leaders and organizations aiming to make a durable difference in the world. It is inspired by the ambitious founders, cofounders and refounders highlighted in The Legacy Lab’s…

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          November 12, 2018

          Lexus’ “December to Remember” Campaign Proves the Magic of the Classic Red Bow Makes Memories Year Round

          Iconic December Sales Event debuts with new commercials that pull at one’s heartstrings For the 19th consecutive year, Lexus is launching its annual “December to Remember” Sales Event. The iconic marketing campaign debuts today with three national spots, showcasing how the gift of a Lexus during the holidays offers amazing experiences throughout the entire year. “This time of year is full of joy, magic and cherished family traditions that last well beyond the gift-giving season,” said Cooper Ericksen, Lexus vice…

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          November 6, 2018

          Team One and ShadowMachine Partner on Creative Campaign for littleBits’ New Line of STEAM Inventor Kits

          Three Stop-Motion Animation Spots Inspire Kids to Be Changemakers Los Angeles based Team One, Publicis Groupe’s fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’ new line of inventor kits, which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in. Team One partnered with ShadowMachine, one of the top animation studios in the world, to create three 30-second…

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          October 30, 2018

          TEAM ONE LAUNCHES “THE WHATEVER PARTY” AS AMERICA’S LARGEST POLITICAL PARTY

          Why simply create an ad campaign when you can establish America’s largest, most powerful political party? That’s exactly what Team One did. Launched last month, in the run-up to the 2018 midterm elections, The Whatever Party is a new political party representing the more than 40% of eligible voters in America who impact the outcome on Election Day simply by not casting a ballot. The battle lines between left and right usually garner all the attention. The Whatever Party refocuses…

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          September 11, 2018

          The Moonshot Speaker Series: George Esquivel, Four Corners Brewing Co.

          Ever dreamed of starting your own beer brewery? This month, George Esquivel of Four Corners Brewing Co. took the stage at Team One’s first-ever Moonshot event in Dallas, Texas, to share his story of establishing a phenomenally successful state-wide brewery—from humble origins in his Oak Cliff, a suburb of Dallas, garage just nine years ago. Beginning as avid home brewers, Esquivel, along with cofounders Greg Leftwich and Steve Porcari, turned their bicultural craft beer into one of Dallas’ buzziest craft…

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          August 29, 2018

          The Legacy Lab launches the New Legacy Makers’ Showcase, a brand-new honor celebrating the next-gen of modern legacy builders

          Honored in partnership with the Disruptor Foundation: Naomi Wadler and Carter Anderson (#NeverAgain), Ashley Edwards and Alina Liao (MindRight), and Carmen LoBue (HERassment) The Legacy Lab, an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world, announces the launch of the New Legacy Makers’ Showcase and Naomi Wadler and Carter Anderson (#NeverAgain), Ashley Edwards and Alina Liao (MindRight), and Carmen LoBue (HERassment) as its inaugural honorees. The New Legacy Makers’…

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          March 19, 2018

          The Legacy Lab and Mogul Partner for Limited-Time Offer in Support of Women’s Entrepreneurship

          The team behind Legacy in the Making have partnered with Mogul, the award-winning media platform for women worldwide, to provide free access to Mogul’s 12-part Entrepreneurship course with every book sold.  Mogul reaches millions of women per week across 196 countries, enabling them to connect, share information, access knowledge, and achieve their personal and professional goals no matter where they are in their journey. Mogul was named one of the “Top Online Learning Platforms” by Entrepreneur Magazine.  Mogul’s Entrepreneurship course guides aspiring…

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          February 20, 2018

          Introducing Legacy In The Making

           In an age when it’s more common to think in terms of minutes instead of years, are lasting brands relics of the past? Is legacy—that which endures—becoming a scarce resource? Inspired by questions like these, Mark Miller (founder of The Legacy Lab and chief strategy officer at Team One) and Lucas Conley (author of Obsessive Branding Disorder) present a provocative and counterintuitive argument in their new book Legacy in the Making: In an always-on world that increasingly values overnight…

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