TIME.COM MEDIA PARTNERSHIP
Getting people home safely is something Lexus does every day. Team One partnered with TIME’s documentary series A Year in Space to bring this idea to life in a compelling media event focused on one of the biggest homecomings in recent years–an astronaut’s safe return to Earth after a record-breaking 340 days in space. A beautiful web film featuring footage from historic space homecomings was made exclusively for the partnership to kick off the livestream. Positioning the Lexus RX as “the official luxury crossover of getting home safe,” the film creates a strong emotional connection to the advanced safety features of the RX, while also making Lexus a part of this cultural moment.