SPORTS THRILLUSTRATED

          Everyone knows the name Sports Illustrated. But when you pair three thrilling vehicles with one soccer superstar, you get an entirely different experience—Sports Thrillustrated. As part of an integrated campaign for the Lexus Performance Line, we partnered with Sports Illustrated and Clint Dempsey to create a custom-content series that puts the skill of both car and player on dramatic display. The resulting video transports the viewer to the middle of the ultimate trick-shot playground. Because when Lexus and Clint Dempsey get together, precision is the name of this game.

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