SCOUT® SIXTY LAUNCH
Be legendary. That wasn’t just our tagline; it was our brief for launching the latest in a long line of Indian Motorcycles—the Scout Sixty. Our task was to create a bridge that passed the mantle from the Scout’s heroic past to its trailblazing present. And your legendary future. Our solution was a high-speed timeline celebrating some of the most famous Scouts in history. To generate hype for the Scout Sixty launch at the Progressive International Motorcycle Show in Long Beach, we used our fleet of legendary Scouts to create a week-long countdown of imagery and teaser videos on Facebook and Instagram. This integrated campaign used the Scout story to remind riders that every legend needs a starting line. Yours included.