THE IMMERSIVE SONIC CHALLENGE

          Team One made the experts rethink Lexus performance by creating a one-of-a-kind audio experience that featured the LC 500’s ferocious engine note. The Immersive Sonic Challenge invited hardcore enthusiasts attending the 2016 SEMA Show to try to guess an unidentified car only by hearing its engine note. Inside the exhibit, they were thrilled by a powerful 9.1 surround-sound experience powered by Mark Levinson®. Reactions to this hyper-real audio simulation of a test drive ranged from stunned to amazed. But what surprised our audience most was that the car behind the roar was an LC. Auto website Jalopnik proclaimed, “The 2018 Lexus LC 500 already sounds better than a BMW.” Sounds good to us.

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