Branding System and Design
Team One developed a new logo, bottle and packaging design that immersed consumers in the full Icelandic Glacial experience of purity, beauty and pristine environment.
The new bottle, released in September 2012, features a variety of enhancements that highlight Icelandic Glacial’s homeland and create a unique voice for the brand as unmistakably Icelandic.
Featuring frosted matte-finish panels, a window in the shape of Iceland that displays the country’s topography and retains the brand’s unique glacial bottle shape, the new design captures the essence of Iceland and underlines the premium nature of the product.
The bottle’s back panel includes the new tagline “Source of an Epic Life,” which speaks to Icelandic Glacial’s unrivaled purity and the extreme persona of Iceland.