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To launch 2K's Evolve game, Team One created an evocative cinematic preview that won Gold for Best Product Announcement at the Game of Marketing Awards.
How do you get people excited about a game they can’t play yet? While you may not be able to give them the game, you can certainly give them the feeling. It started with a logo that captures the character of 2K’s title: Evolve. Team One designed a mark that used four squares and a rectangle equal in size to the squares, separated by a “V” which also means versus. This was an amazing way to express that in the game, four players work together to hunt a giant monster, and it was a design so unexpected that it earned multiple feature articles on gaming sites.
The next step was a cinematic preview as intense as the game. At its core, Evolve is an intense game of hide-and-seek. Set on an alien planet in the distant future, the trailer “Happy Hunting” shows gamers stalking their prey in adrenaline-pumping four-against-one matches, and highlights the various weapons and characters that players may be able to choose from in the game.To build anticipation even more, Team One created the gaming industry’s first-ever downloadable 3-D printable characters, giving users another way to interact with their favorite Evolve characters. The 3-D renderings can also be used as a 360-degree turntable of the characters on the Evolve website. With our help, Evolve quickly became the most successful launch in 2K history.
- Game Marketing Award: Gold
Proof that you can feel a game even if you can't play it yet.
Evolve WebsiteView Example
We designed and built a fully responsive website for 2K Games latest triple A title, Evolve.
This constant evolving website (yes this pun was intended) is the campaign hub for the whole campaign and will provide the games fans the latest information of this highly anticipated title.
Evolve Announce Trailer
See our trailer for 2K’s Evolve. Unless you’re one of the 10M+ who saw it on YouTube.
Hidden messages in the trailer for a video game about covert ops? Yeah. We did that.
Team One brought the world of 2K Games The Bureau: XCOM Declassified to life in a series of live-action trailers that brought the audience into the game — provided they were clever enough to find the way in. Along with teaser videos that built anticipation about The Bureau: XCOM Declassified, we created a trailer that contained more than 20 Easter eggs that let eager and impassioned gamers start their hunt early. Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy.
- Game Marketing Award: Finalist
- Game Marketing Award: Gold