For the 15th year of their annual “December to Remember Sales Event,” Lexus and Team One created an integrated marketing campaign that built on the approach of telling children fanciful stories of how the family’s new Lexus arrived. The first spot, “Snow Globe,” shows Santa Claus masterfully placing a tiny bow on the roof of a miniature Lexus inside a snow globe. The magic continued with “Racetrack,” which transported viewers to the North Pole, where a penguin set a toy IS into motion and on its way home for the holidays. The campaign also came to life spectacularly in the windows of Barneys New York and Beverly Hills. There, three crystal-encrusted penguins perched atop 3D-printed scale models of jewel-encrusted Lexus IS, GS F and RC F models, raced around a translucent track. And in addition to specially designed promotions in its stores, Barneys offered an exclusive, limited-edition Lexus RC F remote-control car.

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