Team One and Lexus Win Adweek Media Plan of the Year Award

          BY Agency Marketing Group ON October 6, 2017

          Today, Adweek announced the 2017 Media Plan of the Year (MPOY) Awards, honoring Lexus and Team One, Publicis Groupe’s leading premium and luxury brand agency, for “Best Use of Social” in campaigns spending less than $500,000 for the “Lexus RC Real-Time Build.” The annual competition celebrates the most innovative media plans and executions from around the globe.

          The campaign, which aimed to create real-time engagement around the 2017 Lexus RC performance coupe among auto enthusiasts, turned to Facebook Live,

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          The Moonshot Speaker Series: Jim Stuart

          BY Caitie deLaroche ON September 1, 2017

          Dim lit room, dusty boxes, and thoughtless human interaction. This environment is not how consumers should choose to spend hundreds of dollars on home appliances. Jim Stuart, founder of Pirch, saw it this way too. Jim wanted to disrupt the retail sector, not with online shopping, but with his own company, Pirch. A couple weeks ago, Jim traveled to Team One to share his inspirational start-up story at our Moonshot Speaker Series powered by Inc.

          Pirch is a breakthrough retail store

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          Team One Hosts ThinkLA’s Intern Summit Series

          BY Caitie deLaroche ON August 10, 2017

          Everyone is curious on how to land their first job in advertising, especially young and ambitious college students. Last month, Team One hosted ThinkLA’s final session of their three part Intern Summit Series. Young professionals came from all parts of Southern California to learn more about the interview and hiring process in the ad, marketing and creative world. ThinkLA’s session covered everything from how to contact hiring managers, to what to wear to an interview.

          Starting off with a networking-filled dinner,

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          First Legacy Lab Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

          BY Agency Marketing Group ON July 26, 2017

          Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

          For 2017, as part of the first honors being passed forward, The Legacy Lab is honoring the achievements of five “Founders of the Year,” founders and cofounders who have been successfully leading their brands for at least three years.

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          Freestyle Motocross Legend Carey Hart Gets Tattooed With Ink Created From His Indian Motorcycle

          BY Agency Marketing Group ON July 28, 2017

          Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle motocross icon Carey Hart’s modified Indian Scout Hooligan racing bike. The carbon was carefully extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike.

          Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s

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          Champagne Tasting with Moët Hennessy

          BY Cynthia Pena ON July 21, 2017

          Here at Team One, we know affluent consumers inside and out. As a premium and luxury brand agency, we study their trends, lifestyle choices and values, but more than that we are always looking for opportunities to learn more. Our latest answer? In-house champagne tastings.

          Champagne Specialists from Moët Hennessy, the Wine and Spirits division of LVMH, were kind enough to come to our agency and teach us all they know about their champagne brands including their storied history and the latest industry

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          Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke

          BY Agency Marketing Group ON November 17, 2016

          Originally published by Adweek on November 17, 2016. 

          Lexus wants you to know it’s the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.

          This isn’t a joke, at least not entirely. The vehicle was indeed produced and will be on display at the Los Angeles Auto Show from Nov. 18–27. It is obviously a lighthearted cross-branding stunt, though. And you won’t actually be able to buy the Sriracha

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          Team One’s The Legacy Lab Launches Honors Program for Brand Leaders, Names Peer Council

          BY Heather Hogan ON November 16, 2016

          Team One’s thought-leadership platform and consultancy The Legacy LabTM has launched The Legacy Lab Honors, an annual peer-voted program recognizing those rare leaders whose brands are making a lasting difference in the world.

          “The commercial success enjoyed by so many brands in our Legacy Lab community is matched by equally inspiring stories of personal leadership and ambition,” said Mark Miller, founder of The Legacy Lab and chief strategy officer at Team One. “Hearing these stories gave us the

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          Social Media Week LA 2017

          BY Caitie deLaroche ON July 14, 2017

          Another year, another Social Media Week LA! This year, SMWLA focused on the global theme of “Language and Machine”, and examined how algorithms were shaping human language and communication. Team One had the pleasure of attending events throughout the week as well as speaking at one of the panels alongside one of our clients, Lexus.

          Our own John Dohrmann and Robin Watkins hit the stage with Lexus’ digital communications manager, Gabe Munch, and Facebook’s global marketing solutions, James Zayti, to chat “How Lexus

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          Huddles: Collaborate at Will

          BY Caitie deLaroche ON July 6, 2017

          Technology is changing the world of advertising every day. Not only for brands but also within our own walls. With the help of our Creative Technologists and the Dev team here at Team One, people will no longer waste time searching for a place to meet. Huddles, Team One’s small conference rooms, provide employees the space to pop in for impromptu meetings, take a phone call or collaborate for a quick minute. Luckily we created a tool that will help employees know ahead of

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