December to Remember

Team One and Lexus Launch Annual “December To Remember” Sales Event

A new year, another CES

BY W. Joe DeMiero ON January 17, 2017

A new year, another CES.

Missed it?

No worries. Here are my misses and wins.


Not one.

Everyone was singing in unison that this year’s CES was about evolutions, rather than big device launches.

Of course, there were some cool advances in TVs, like the LG three-millimeter-thick 4K OLED TV. We also saw different form factors for screens, including the Razer 17-inch-screen laptop, which has two additional 17-inch displays that pop out on either side.

And now, a few wins.


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Team One Spotlight: Atlanta Office

BY Cynthia Pena ON January 4, 2017

Los Angeles, Chicago, New York, Atlanta, Washington, D.C. and Dallas happen to be some of the most iconic and innovative cities in the world. Fun fact: Team One just so happens to have offices in each one of these cities! Pretty remarkable, right?

Today’s feature is all about Atlanta! Capital of Georgia, and home to many Team Oners, Atlanta has a great vibe and personality to it. Check out some of the incredible shots from around the city:

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Day of Good 2016

BY Cynthia Pena ON December 22, 2016

Every December our favorite day rolls around, Day of Good. We close our doors to the agency and spread out all over LA, spending the morning with local charities. We pass out food, donate dinners, clothing and holiday gifts to families all around. We basically help with whatever’s needed and whatever their hearts desire. It’s a great reminder that we can always give back, and it’s just a perk that Team One is committed to allowing us to do so.

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Team One Book Club

BY Cynthia Pena ON December 12, 2016

The weather’s finally getting colder. (Well maybe not completely in California, but we’re trying over here, okay?) Which makes it the perfect time of the year to curl up in a blanket and get lost a good book.

Whether you’re looking for a great holiday gift, or looking to escape for an afternoon, here are some favorite picks from some of our Team One readers:

“Children of the New World,” by Alexander Weinstein, was recommended to me by Tim Wettstein. It’s a brilliant collection

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Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke

BY admin ON November 17, 2016

Originally published by Adweek on November 17, 2016. 

Lexus wants you to know it’s the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.

This isn’t a joke, at least not entirely. The vehicle was indeed produced and will be on display at the Los Angeles Auto Show from Nov. 18–27. It is obviously a lighthearted cross-branding stunt, though. And you won’t actually be able to buy the Sriracha

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Team One’s The Legacy Lab Launches Honors Program for Brand Leaders, Names Peer Council

BY Heather Hogan ON November 16, 2016

Team One’s thought-leadership platform and consultancy The Legacy LabTM has launched The Legacy Lab Honors, an annual peer-voted program recognizing those rare leaders whose brands are making a lasting difference in the world.

“The commercial success enjoyed by so many brands in our Legacy Lab community is matched by equally inspiring stories of personal leadership and ambition,” said Mark Miller, founder of The Legacy Lab and chief strategy officer at Team One. “Hearing these stories gave us the

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Team One and Lexus Serve up the Sriracha IS: Making a Hot Car Spicy

BY Allison Citino ON November 16, 2016

Team One and Lexus asked ourselves, how do you make a hot car spicy? Put Sriracha in it. Then we turned to founder and CEO of Huy Fong Foods, David Tran, and asked if he wanted to collaborate with us. He said yes.

 Introducing the Lexus Sriracha IS. With all the foodie finishes a hot sauce lover needs including:

A custom paint job with chili-like flecks
A Sriracha-injected steering wheel
Temperature settings that go from cool to Sriracha
Bottle cap green accents on

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Team One and Lexus Launch Annual “December to Remember” Sales Event

BY Allison Citino ON November 14, 2016

The big red bow and holiday jingle are back as Lexus and Team One launch a new integrated marketing campaign for the annual “December to Remember” sales event.

Anchored by five general market commercials, the ads aim to rekindle adults’ love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season. The spots – with a voiceover that states, “If you’re going to wish, wish big” –position Lexus vehicles as the ultimate

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Lexus’ Red Bows, a Holiday Tradition, Return for Year 18

BY admin ON November 14, 2016

Originally published by Advertising Age on November 14, 2016. 

In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the “December to Remember” sales event. Eighteen years later the campaign is still running strong with the ads emerging as a holiday marketing tradition on par with Coke’s Santa Claus or Corona’s iconic O’ Tannenpalm spot.

Car buyers don’t just like the big red bows, they demand them

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“Love, Honey, Bees” Wins Jay Chiat Silver for Mikaila Ulmer, Team One

BY Allison Citino ON November 10, 2016

Mikaila Ulmer is a social entrepreneur, philanthropist, brand CEO, and inspirational speaker from Austin, Texas. She is also 12.

Recently, Mikaila spoke and ran a workshop at the 4A’s Strategy Festival where she and Team One also picked up a Silver Jay Chiat Award for the launch and rebranding of her lemonade brand, “Me & The Bees.” The awards show recognizes the best strategic thinking in the industry.

As Mikaila’s enterprise is an environmental and social mission, she donates a portion of

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