December to Remember
Team One and Lexus Launch Annual “December To Remember” Sales Event
The Moonshot Speaker Series: John Tabis
BY Cynthia Pena ON February 10, 2017
Team One’s Moonshot Speaker Series powered by Inc., kicked off 2017 with speaker John Tabis, CEO of The Bouqs Co. Throughout the night, Tabis showcased how one Venice startup is disrupting the global flower industry and is now worth over $50 billion.
Focusing on farm to table bouquets, The Bouqs Co. cuts flowers the day you order them and ships from one of their farm partners. By only cutting what they sell, they’re able to reduce the extra waste and
Team One Wins Two Silver Graphis Awards
BY Cynthia Pena ON February 8, 2017
Team One, Publicis Groupe’s luxury and premium agency has won two Silver Awards from the Graphis Competition. The winning campaigns for client Lexus include Quantico “The Takedown,” and the April Fools’ Day V-LCRO stunt. Both campaigns will be featured in the Graphis Advertising Annual 2017.
“The Takedown” was the first ever scripted broadcast scene in virtual reality, done with client Lexus and ABC’s hit show Quantico. The Lexus V-LCRO campaign creatively leveraged a major global cultural phenomenon – April Fools’ Day – to garner
A new year, another CES
BY W. Joe DeMiero ON January 17, 2017
A new year, another CES.
No worries. Here are my misses and wins.
A big miss? NO KILLER GADGETS.
Everyone was singing in unison that this year’s CES was about evolutions, rather than big device launches.
Of course, there were some cool advances in TVs, like the LG three-millimeter-thick 4K OLED TV. We also saw different form factors for screens, including the Razer 17-inch-screen laptop, which has two additional 17-inch displays that pop out on either side.
And now, a few wins.
Team One Spotlight: Atlanta Office
BY Cynthia Pena ON January 4, 2017
Los Angeles, Chicago, New York, Atlanta, Washington, D.C. and Dallas happen to be some of the most iconic and innovative cities in the world. Fun fact: Team One just so happens to have offices in each one of these cities! Pretty remarkable, right?
Today’s feature is all about Atlanta! Capital of Georgia, and home to many Team Oners, Atlanta has a great vibe and personality to it. Check out some of the incredible shots from around the city:
Day of Good 2016
BY Cynthia Pena ON December 22, 2016
Every December our favorite day rolls around, Day of Good. We close our doors to the agency and spread out all over LA, spending the morning with local charities. We pass out food, donate dinners, clothing and holiday gifts to families all around. We basically help with whatever’s needed and whatever their hearts desire. It’s a great reminder that we can always give back, and it’s just a perk that Team One is committed to allowing us to do so.
Team One Book Club
BY Cynthia Pena ON December 12, 2016
The weather’s finally getting colder. (Well maybe not completely in California, but we’re trying over here, okay?) Which makes it the perfect time of the year to curl up in a blanket and get lost a good book.
Whether you’re looking for a great holiday gift, or looking to escape for an afternoon, here are some favorite picks from some of our Team One readers:
“Children of the New World,” by Alexander Weinstein, was recommended to me by Tim Wettstein. It’s a brilliant collection
TEAM ONE WINS GOLD AT WORLD LUXURY AWARDS FOR LEXUS FASHION WEEK CAMPAIGN
BY Cynthia Pena ON December 11, 2016
Team One proudly won Gold from the World Luxury Awards in Monaco, for work on the Lexus New York Fashion Week (NYFW) campaign. This past year, Lexus took center stage at NYFW and proposed an unlikely marriage between Lexus and iconic fashion designer, Jeremy Scott. The collaboration included wrapping 10 all-new 2016 RX’s in his unreleased patterns and turned them loose in Manhattan to tease his highly anticipated new collection. The World Luxury Award is the only global Creative Award focused entirely
Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke
BY admin ON November 17, 2016
Originally published by Adweek on November 17, 2016.
Lexus wants you to know it’s the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.
This isn’t a joke, at least not entirely. The vehicle was indeed produced and will be on display at the Los Angeles Auto Show from Nov. 18–27. It is obviously a lighthearted cross-branding stunt, though. And you won’t actually be able to buy the Sriracha
Team One’s The Legacy Lab Launches Honors Program for Brand Leaders, Names Peer Council
BY Heather Hogan ON November 16, 2016
Team One’s thought-leadership platform and consultancy The Legacy LabTM has launched The Legacy Lab Honors, an annual peer-voted program recognizing those rare leaders whose brands are making a lasting difference in the world.
“The commercial success enjoyed by so many brands in our Legacy Lab community is matched by equally inspiring stories of personal leadership and ambition,” said Mark Miller, founder of The Legacy Lab and chief strategy officer at Team One. “Hearing these stories gave us the
Team One and Lexus Serve up the Sriracha IS: Making a Hot Car Spicy
BY Allison Citino ON November 16, 2016
Team One and Lexus asked ourselves, how do you make a hot car spicy? Put Sriracha in it. Then we turned to founder and CEO of Huy Fong Foods, David Tran, and asked if he wanted to collaborate with us. He said yes.
Introducing the Lexus Sriracha IS. With all the foodie finishes a hot sauce lover needs including:
A custom paint job with chili-like flecks
A Sriracha-injected steering wheel
Temperature settings that go from cool to Sriracha
Bottle cap green accents on
. . .