December to Remember
Team One and Lexus Launch Annual “December To Remember” Sales Event
BY Cynthia Pena ON June 22, 2017
Summer is a time for the beach, friends, and traveling…you could even add working for Team One to that list. Every summer, Team One hires a batch of students from Loyola Marymount University’s M-School Institute of Marketing program and gives them an inside look at what it is like to work in the industry.
Each apprentice is paired up with a mentor to shadow and gain real experience. We show apprentices how Team One operates and they show us their skills.
BY Cynthia Pena ON June 8, 2017
Food has always been a one-size-fits-all category which leads to the same fad diets and trends everyone tries. However, our bodies are not built the same way and require tailored nutrients. To combat this confusion and problem within the industry, Neil Grimmer, Founder and CEO of Habit, uses science to personalize nutrition. Grimmer elaborates on his work with Habit and his inspiration during Team One’s Moonshot Speaker Series powered by Inc.
After selling his start-up baby food company, Plum
BY Caitie deLaroche ON June 14, 2017
Our Do Good Fridays team is at it again! Last month, we teamed up with Aviva Family and Children’s Services. The organization fosters young girls (ages 12–17) and provides a safe, supportive environment to address emotional, behavioral, social and educational needs. Team One wanted to give the girls a chance to be kids and went bowling at Lucky Strike in Hollywood. Both the girls and our employees had an amazing time. Here are some of our reactions from the afternoon:
BY Greg Sandberg ON June 5, 2017
This is an issue that faces most midlevel managers once they’ve made the transition from individual performer to manager at a company. The elusive, “How can I be recognized as a leader to the company higher-ups?”
A title is typically the first idea people consider, since they assume that the role of a leader goes hand in hand with a promotion to “VP, Captain Magnificent.” While it’s true that some people will give a level of acknowledgment and consideration for the
BY Cynthia Pena ON May 19, 2017
At Team One, we are always looking for a way to spread our knowledge to others. Team One Senior Content Strategist, Jane Greenstein, recently led a three-hour content strategy bootcamp on Saturday, May 13 at General Assembly in Santa Monica. She taught students about the content strategy practice at Team One as well as how to create a cross-platform content strategy for an existing product or start-up.
Content strategy is a broad discipline that can be utilized
BY Greg Sandberg ON May 17, 2017
After more than a decade spent acting and, over two decades in advertising, there’s been one constant: You can always improve your performance. In the business world, regardless of the size of your audience, there are some very consistent themes that will make you more effective.
Know your content. I had a boss who wouldn’t let me know which of us would be presenting until about one to three minutes prior to walking up in front of the group.
BY Greg Sandberg ON May 4, 2017
Growing up, my mother had a very wise friend who truly understood the value of a “win-win” conversation. She passed these words of wisdom on to my mother, who passed them on to me.
So often, we look to prove we’re right in a disagreement. Our pride and ego seem to demand that we stand up and be heard when we know we are in the right.
Now, think about the statement, “What are you going to do with all
BY Phil Glist ON April 28, 2017
A group of participants from across all the disciplines at Team One recently experienced an in-depth, hands-on workshop in the art of storytelling, courtesy of The Moth.
Participants crafted personal stories from prompts which asked them to describe “a time you exceeded your own expectations or a time when you’ve had to face a failure.” Examining their stories’ main theme, stakes and arc, and then revising after a detailed critique, each person finished a three- to five-minute story. Several
BY Greg Sandberg ON April 20, 2017
“I’m sorry. What was that? I was busy making my point and preparing for my follow-up…”
Guilty, huh? You are not alone. Most of us focus on what we have to say. Our reasons are varied: to demonstrate we have a strong point of view; to organize our thoughts; or to simply sound more intelligent than the other person. We spend so much energy on one-half of the conversation that we miss opportunity upon opportunity to learn, grow or collaborate.
BY Greg Sandberg ON April 5, 2017
As a Management Director at Team One, Publicis Groupe’s premium and luxury brand agency, I have attended, and led, my fair share of workshops, conferences and development programs. Always a major discussion point is, What does it actually take to be an effective leader within a company?
Why? Because you and your company are better when dedicated, talented and engaged leaders surround you. Each day becomes more rewarding and you will likely have fewer headaches associated with employee turnover.
So, here it
. . .