December to Remember

Team One and Lexus Launch Annual “December To Remember” Sales Event


Content Strategy Bootcamp at General Assembly

BY Cynthia Pena ON May 19, 2017

At Team One, we are always looking for a way to spread our knowledge to others. Team One Senior Content Strategist, Jane Greenstein, recently led a three-hour content strategy bootcamp on Saturday, May 13 at General Assembly in Santa Monica. She taught students about the content strategy practice at Team One as well as how to create a cross-platform content strategy for an existing product or start-up.  

Content strategy is a broad discipline that can be utilized

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Keys to Presenting

BY Greg Sandberg ON May 17, 2017

After more than a decade spent acting and, over two decades in advertising, there’s been one constant: You can always improve your performance. In the business world, regardless of the size of your audience, there are some very consistent themes that will make you more effective.

Know your content. I had a boss who wouldn’t let me know which of us would be presenting until about one to three minutes prior to walking up in front of the group.

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What Are You Going to Do With All That Right?

BY Greg Sandberg ON May 4, 2017

Growing up, my mother had a very wise friend who truly understood the value of a “win-win” conversation. She passed these words of wisdom on to my mother, who passed them on to me.

So often, we look to prove we’re right in a disagreement. Our pride and ego seem to demand that we stand up and be heard when we know we are in the right.

Now, think about the statement, “What are you going to do with all

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The Moth at Team One

BY Phil Glist ON April 28, 2017

A group of participants from across all the disciplines at Team One recently experienced an in-depth, hands-on workshop in the art of storytelling, courtesy of The Moth.

Participants crafted personal stories from prompts which asked them to describe “a time you exceeded your own expectations or a time when you’ve had to face a failure.” Examining their stories’ main theme, stakes and arc, and then revising after a detailed critique, each person finished a three- to five-minute story. Several

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The Art of Listening

BY Greg Sandberg ON April 20, 2017

“I’m sorry. What was that? I was busy making my point and preparing for my follow-up…”

Guilty, huh? You are not alone. Most of us focus on what we have to say. Our reasons are varied: to demonstrate we have a strong point of view; to organize our thoughts; or to simply sound more intelligent than the other person. We spend so much energy on one-half of the conversation that we miss opportunity upon opportunity to learn, grow or collaborate.

It’s understandable.

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How To Be a Leader in the Workplace

BY Greg Sandberg ON April 5, 2017

As a Management Director at Team One, Publicis Groupe’s premium and luxury brand agency, I have attended, and led, my fair share of workshops, conferences and development programs. Always a major discussion point is, What does it actually take to be an effective leader within a company?

Why? Because you and your company are better when dedicated, talented and engaged leaders surround you. Each day becomes more rewarding and you will likely have fewer headaches associated with employee turnover.

So, here it

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Mentoring USC Marshall School of Business

BY Cynthia Pena ON March 21, 2017

One of the best things about LA is the young talent that’s all around us: interns, fresh creatives and even students in school. The prestigious colleges around us, provide the incredible opportunity to give back. Anytime we can share professional, advertising and luxury advice we’re all about it.

Team One Director, Experiential Marketing & Sponsorships, Damian Areyan, takes part by participating in USC’s Career Advantage Program (CAP).  The program is “offered through the University of Southern California Marshall School of Business,

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SXSW 2017

BY Cynthia Pena ON March 9, 2017

It’s that time of year! We’re off to Austin for SXSW and couldn’t be more excited. In addition to the BBQ and meet-ups, here’s what we’re looking forward to:

SXSW Job Market
We want to meet you! We’re on the ground looking for innovative, awesome people to join our team. Stop by the SXSW Job Market (at the Austin Convention Center) this Saturday, 3/11 and Sunday, 3/12 and come say hi! Give us your elevator speech, take a pen and hear about

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Hugo Boss hints at the unknown in sartorial look ahead

BY admin ON March 7, 2017

Image from Hugo Boss’ spring/summer 2017 campaign, LuxuryDaily.com

This article was originally posted in Luxury Daily on March 6, 2017.
Author: Sarah Jones

What’s the deal with HUGO BOSS this spring? Team One’s industry expert Joanna Young shares her thoughts with Luxury Daily. To read the full article head here.


Here’s How to Make the Transition from Manager to Leader

BY Tim Wettstein ON February 28, 2017

Nobody wants to be managed, or even worse, micromanaged. But people want to be led, guided and supported. If this is stating the obvious, I ask myself why we have some many managers in the workplace.

To me, here are six of the most important values that make up good leadership:

1. Trust your people and let go: This might be hard at first, but you’ve made some great hires and are surrounded by great people. Trust them to get the

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