They're always demanding more of themselves."
- Chris Graves, Chief Creative Officer
Experts In the Industry
Team One is a full-service marketing communications agency specializing in launching remarkable work for premium, luxury and aspirational brands. We have a proven ability to turn challenger brands into market and industry leaders, and to create brand platforms that differentiate our clients from their competition while delivering against key business goals. Our integrated approach to creating multi-channel campaigns makes marketing budgets work harder, while fostering creativity, innovation and consistency of message. While known for our expertise in automotive, we bring the same savvy, intensity and hunger to every brand we work with, no matter its size, category or industry.
RECENT AND REMARKABLE
Facebook 1000 to 1
There’s targeting. Then there’s blanketing. “Facebook 1000 to 1” was a series of highly targeted and relevant video ads created for Lexus on Facebook. 1,076, actually, but who’s counting?
Facebook 1000 to 1
The first step in being persuasive is being relevant. And thanks to Facebook, we know more about our customers than ever before. To show how the NX delivers utility without sacrificing style, we used Facebook data in a way no brand ever had. Facebook’s unparalleled ability to target by individual interest and affinity let us segment the Lexus NX target by demographic details, interests, geographical location and vehicle affinity. Team One worked closely with Facebook to hone in on users’ specific interests so that we could create messaging for them that wasn’t just relevant, but hyper-relevant.
The next step? Creating 1,076 unique ads that reached millions of people in a way that mattered specifically to them. While the results looked effortless, pulling it off took an unforgiving mix of hard work, technical ingenuity, flexibility and strategy. In the end, we had a campaign that was highly engaging for consumers and both efficient and effective for Lexus. Where’s the “like” button for that?
- Facebook Creative Award: Bronze
IN THE NAME OF REAL
In the Name of Real celebrates the real pleasure that comes from real ice cream—the only kind Häagen-Dazs makes. With real ingredients that linger in your mind long after it’s left your lips.
IN THE NAME OF REAL
With “In the Name of Real,” Team One took Häagen-Dazs’ international creative to an ever richer, more sensual place. Our strategy honed in on a feeling that can only come from real ice cream, made with real ingredients. To find it, we use all our senses, and go to whatever lengths are necessary. And who better to bring this idea to life than Bradley Cooper, a talented international star who personifies “real.”
To launch 2K's Evolve game, Team One created an evocative cinematic preview that won Gold for Best Product Announcement at the Game of Marketing Awards.
How do you get people excited about a game they can’t play yet? While you may not be able to give them the game, you can certainly give them the feeling. It started with a logo that captures the character of 2K’s title: Evolve. Team One designed a mark that used four squares and a rectangle equal in size to the squares, separated by a “V” which also means versus. This was an amazing way to express that in the game, four players work together to hunt a giant monster, and it was a design so unexpected that it earned multiple feature articles on gaming sites.
The next step was a cinematic preview as intense as the game. At its core, Evolve is an intense game of hide-and-seek. Set on an alien planet in the distant future, the trailer “Happy Hunting” shows gamers stalking their prey in adrenaline-pumping four-against-one matches, and highlights the various weapons and characters that players may be able to choose from in the game.To build anticipation even more, Team One created the gaming industry’s first-ever downloadable 3-D printable characters, giving users another way to interact with their favorite Evolve characters. The 3-D renderings can also be used as a 360-degree turntable of the characters on the Evolve website. With our help, Evolve quickly became the most successful launch in 2K history.
- Game Marketing Award: Gold
WE’RE ON AD AGE’S & OUTSIDE’S BEST PLACES TO WORK LISTS 2015. WHO ARE WE TO ARGUE?
These are the aspirational brands we’re helping connect to the people who love them. We hope to add your logo soon.
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