There’s something about the power of memory that can draw you in and take you back to a very specific, magical moment in your life, all in a flash. And, the power of that memory can be measured by how easily it can be triggered, whether it’s from an every day occurrence, such as a glass of ice tea served on a warm sunny day or simply sitting in your office waiting for the next conference call and gazing at some items on your desk. And, when you’re a brand like The Ritz-Carlton, you alone can own this space. They are so much more than a hotel company. They are a brand in the business of creating indelible memories. Their ‘Ladies and Gentlemen’ craft experiences that touch the lives of their guests each and every day. Now, that’s powerful, and that’s what we have amplified in their latest campaign.