A Soldier’s Gift from Team One Chicago

Written by Aaron Jacob on December 18, 2011

Do we help sell luxury cars with clever ads? Yes. Do we help sell expensive hotel rooms with captivating online video? Yes. Do we love our country and give thanks for the men and women who serve in the military? Hell yes!


Chicago is a sporting town, no doubt about it, so when one of our Lexus clients asked me to help them out with a recent request from an employee, I knew it would be for NHL or NFL tickets.


Turns out, it was one of the most important ticket requests of my 20+ years in automotive advertising. Dave grew up with his cousin Mark and they have remained best friends throughout their adulthood. When Mark told Dave he was leaving for his fourth deployment to Afghanistan in mid-December, Mark knew he had to have something big planned for their next visit. Since Team One Chicago enjoys a spectacular media relationship with WGN-AM radio, I went to them for help.


My station rep, Jon Greene, gave me four Chicago Blackhawks tickets on the glass for Dave, Mark and their fathers! Just like life, advertising is all about relationships and good faith. Thanks, Jon and WGN-AM radio for making this soldier’s first hockey game an unforgettable experience!


Dave sent us a breathtaking, hand-mailed letter sharing with us the gravity of the experience with his cousin. If you don’t mind a few goose bumps, read it here.


Happy Holidays, from our teams to yours!