NORTHERN TRUST OPEN
Written by Team One on July 18, 2011
A bunker the length of a California beach. A fairway as long as the 405. A golf course the size of Los Angeles. Played on by the world’s best golfers and local celebrities. This was the social media campaign to relaunch the Northern Trust Open. Publicized on Facebook and Twitter, the city-wide game turned a Los Angeles golf tournament into a “must attend” event.