Written by Team One on July 28, 2011

When Lexus launched its first hybrid in 2005, Facebook didn’t exist, and more people had landlines than cell phones. Now Lexus Hybrids have traveled over 5.5 billion miles—further than the length of every paved road on the planet. Team One’s fully integrated campaign drove home the proof that while others speculate about the future, Lexus is creating it.